Brands

Dual Track Strategy

As a private labels manufacturer, Cérélia believes in building our customer categories by dual tracking and offers distributor (own-label) brands combined with A-brands. The A-brands tell the story and attract new consumers, leading to increased category value. Cérélia has developed a strong portfolio of own-A-brands to support this strategy.
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Croustipâte
Based on genuine baker’s know-how, Croustipate shares delicious and authentic preparations with good ingredients on a daily basis. Read more about Croustipate at

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Pop!bakery
It all started with a “Pop”, the sound of a great idea was born! Using the best ingredients and inspired by the greatest chefs, “POP! Bakery” leaves our consumers with the fun part of cooking. Read more at

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Jan
For every meal occasion, JAN offers the best home-made-quality products. JAN puts a smile on the face of every family member. Meet JAN at

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Abra-ca-Debora
Debora is the supper conjure-upper. Debora allows you to turn every meal occasion into something special. By offering the best, tasty and convenient pancake products, while opening the door to a world of versatility, knowledge and inspiration. Meet Debora at

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Créâpan
For more than 20 years, Crêapan has been creating pancake products of the highest quality with the same delicious taste as those made by our founder’s mum in her own kitchen. To reboot that authentic home-made taste is something we want to achieve day after day. Find us at