Brands

Dual Track Strategy

As a private label manufacturer Cérélia believes in building our customers‘ categories by dual tracking. Offering distributor brands (private label) combined with A-brands. The A-brands will do the story-telling and attract new consumers, leading to increasing category value. Cérélia has developed a strong portfolio of own A- brands to support this strategy.
Discover our brands

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Croustipâte
Based on genuine baker’s know-how Croustipate share daily delicious and authentic preparations with good ingredients. Read more about Croustipate at

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Pop!bakery
It all started with a “Pop”, the sound of a great idea was born! Using the best ingredients and inspired by the greatest chefs, “POP! Bakery” leaves our consumers with the fun part of cooking. Read more at

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Jan
For every meal occasion JAN offers the best homemade quality products. JAN creates smiles on the faces of every family member. Meet JAN at

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Abra-ca-Debora
Debora is the supper conjure-upper. Debora allows you to turn every meal occasion into something special. By offering the best, tasty and convenient pancake products, while opening the doors to a world of versatility, knowledge and inspiration. Meet Debora at

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Créâpan
For more than 20 years Crêapan creates pancake products of the highest quality with the same delicious taste as those made by our founder’s mum in her own kitchen. To reboot that authentic homemade taste is something we want to achieve day after day. Find us at