OUR INGREDIENTS FOR
In close co-creation with our clients we actively work on successful development of the categories we are active in. Aiming to feed our customers business ambition.
- With dedicated experts we serve three channels: retail, foodservice and co-manufacturing.
- We pro-actively come up with initiatives to help our customers develop the category.
- We are experts in creating and combining distributor brands and A-brands.
- We interface with our clients at every business level (account management, sales support, quality department, logistics, R&D and marketing).
- We put a lot of effort in bringing you insights in competitors and benchmarking.
- We take care of regular monitoring of market performance.
- We regularly carry out quantitative and qualitative studies to gain insights in trends, consumer needs and preferences.
From our state-of-the-art facilities Cérélia offers a wide variety of products of consistent high quality.
Our volume/cost strategy guarantees the best price/quality based on high and trustful standards in all aspects of our business.
- Our standards for personal safety, industrial and logistics safety meet the highest requirements. We keep on investing to continuously optimize production excellence in all aspects.
- We assure you efficient product delivery and excellent service level.
- We work together with reliable business partners to guarantee on time deliveries all over the world.
- Cérélia’s processes and products have following certificates: IFS, BRC, SQF North America), GMP+.
Sustainability certificates: RSPO, Utz, SKAL, Agriculture Biologique (AB).
Origin & quality certificates: Halal, Kosher. Health mark: AOECS (gluten-free standard).
Innovation is an integrated part of our business. Understanding our customer’s strategy and involving end consumers in the development are at the center of our innovation thinking.
We aim for every staff member in Cérélia to innovate daily in their own field of expertise. Fundamental values underlying this philosophy are openness, strive for excellence, creativity, and a love for food and innovation!
This results in the development of surprising concepts and effective solutions for our trade partners.
- Products which perfectly fit consumer needs like gluten-free and organic products.
- Range extensions or product improvement for tactical innovation.
- New concepts or categories for strategic innovation.
- Co-creation with our business partners.
In our view delivering continuously and sustainable quality is the foundation of successful cooperation with our customers. It is the only way to keep us a financial healthy company on the long term. To achieve this we wield the strictest requirements towards all related aspects.
- Each raw ingredient we use for our products is subject to stringent specifications, regarding the selection and traceability. On a daily basis we test our products in our labs, including organoleptic and microbiological tests.
- Our human resource policy is directed to a sustainable, long term relation with our employees. We put a lot effort, time and money in the personal development of our people. By offering them good career possibilities and a healthy work balance we keep them happy and ambitious to grow further.
- Our responsibility goes further than our company. That is why we have strict demands concerning heritage, ecological footprint and honest rewarding for the providers of the raw ingredients we work with.
CATEGORY KNOWLEDGE AND ACTIVATION
Cérélia is the expert in chilled and frozen dough products.
Since the start of our company and in cooperation with our retail partners we have built new categories, based on product innovation and positive energy, leading to real belief in mutual success.
We have a lot of quantitative and qualitative insights of the categories we are active in. We have a clear vision how to develop these categories and are pro-active to come up with initiatives to activate the growth in sales.
PERFECTLY TAILORED ASSORTMENT
To match the consumer needs of your shoppers, in quality and variety, we define in close cooperation the optimum assortment with a touch of surprise.
For this we have a strong focus on innovation. In products, in packaging and also in branding. We have extensive expertise in dual brand strategies, creating the best mix of distributor brands and A-brands.
PARTNER IN OPERATION
From our state-of-the-art facilities we offer a wide variety of products of consistent high quality.
We are able to guarantee the best price/quality based on high and trustful standards in all aspects of our business. We interface with our clients at every business level (account management, sales support, quality department, logistics, R&D + marketing).
INSPIRATION AND EXPERIENCE
Based on our worldwide experience in various foodservice channels we offer a lot of inspiring know-how to share.
We walk ahead in discovering new possibilities and trends. And we share these among others through our Chef to Chef approach.
PRODUCTS ADDING VALUE TO YOUR BUSINESS
At Cérélia we understand your business and we aim to help to improve your operations. As market leader in dough and pancakes we offer a lot of market know-how.
In close cooperation we are able to develop product concepts that will tap in trends in the market and offer your business profitable growth. Of course we assure consistent high product quality.
User oriented, with a touch of surprise and a wide range of possibilities. In close cooperation we are able to develop new product concepts and presentations to distinguish yourself from competition. Of course we assure a consistent high quality.
To help our customers in offering an attractive line of products of consistent quality every day we offer inspiring product trainings on a regular basis.
By this we support your staff to serve our products in best possible way, so that your guests are satisfied and come back next time.
At Cérélia we put all emphasis on assuring highly efficient product delivery and an excellent service level, even during peak promotions.
We work together with reliable business partners to guarantee on time deliveries all over the world. Together with our clients we continuously evaluate our performance. This makes us a reliable partner for your future success.
In dough & batter based products Cérélia is a strong partner for co-manufacturing and co-packing.
We offer our specialized knowledge and experience to drive mutual success. For many A-brand manufacturers Cérélia is the reliable extension of their company, working closely together on innovation and co-creation. Our experiences with dual brand strategies are inspiring and in many times the foundation of long-term cooperation.