OUR INGREDIENTS FOR
In close co-creation with our customers, we actively work on the successful development of the categories in which we operate and aim to nourish our customers’ business ambitions.
- With dedicated experts we serve three channels: retail, foodservice and co-packaging
- We proactively devise initiatives to help our customers to develop the category
- We are experts in creating and combining own-brands and A-brands
- We interface with our customers at every level of business (account management, sales support, quality department, logistics, R&D and marketing)
- We provide you with insights into competitors and benchmarking
- We frequently monitor market performance
- We regularly carry out quantitative and qualitative studies to gain insights into trends, consumer needs and preferences
From our state-of-the-art facilities, Cérélia offers a wide variety of products of consistently high quality.
Our volume/cost strategy guarantees the best price/quality based on high, trustworthy standards in all aspects of our business.
- Our standards for personal safety and industrial and logistical safety meet the highest requirements. We invest to continually optimise all aspects of production
- We ensure efficient product delivery and excellent service level-
- We work in tandem with reliable business partners to guarantee on-time deliveries all over the world
- Cérélia processes and products have following certificates: IFS, BRC, SQF (North America), GMP+.
Sustainability certificates: RSPO, Utz, SKAL, Agriculture Biologique (AB).
Origin & quality certificates: Halal, Kosher. Health mark: AOECS (gluten-free standard).
Innovation is an integral part of our business. Understanding our customers’ strategy and involving end consumers in development are at the heart of our innovation thinking.
We expect every staff member at Cérélia to innovate on a daily basis in their own field of expertise. The fundamental values underpinning this philosophy are openness, striving for excellence, creativity and a love of food and innovation!
This results in the development of surprising concepts and effective solutions for our trade partners.
- Products which are a perfect fit for consumer needs, such as gluten-free and organic products
- Range extensions or product improvement for tactical innovation
- New concepts or categories for strategic innovation
- Co-creation with our business partners
In our view, delivering unwavering and sustainable quality is the foundation of successful cooperation with our customers. It is the only way to keep us financially healthy in the long term. To achieve this, we apply the strictest requirements in all relevant aspects.
- Each raw ingredient used in our products is subject to stringent specifications on selection and traceability. We test our products in our labs on a daily basis. We also run organoleptic and microbiological tests.
- Our human resources policy aims for a sustainable, long-term relationship with our employees. We put a great deal of effort, time and money into the personal development of our staff. By offering them good career prospects and a healthy work balance, we keep them happy and ambitious to grow further.
- The extent of our responsibility goes beyond the company. That is why we have strict demands concerning heritage, ecological footprint and honest rewards for the providers of the raw ingredients we use.
CATEGORY KNOWLEDGE AND STIMULATION
Cérélia is the expert in chilled and frozen dough products.
Since our company was founded and in tandem with our retail partners, we have established new categories, based on product innovation and positive energy, leading to real belief in mutual success.
We have strong quantitative and qualitative insights into the categories in which we are active in, a clear vision of how to develop them, and are proactive in devising initiatives to stimulate sales growth.
PERFECTLY TAILORED ASSORTMENT
To match the consumption needs of your shoppers, in quality and variety, we work closely together to define the optimum assortment with a hint of surprise.
To do this, we have a strong focus on innovation. In products, in packaging and also in branding. We have extensive expertise in dual brand strategies, creating the best mix of own-brands and A-brands.
From our state-of-the-art facilities we offer a wide variety of products of consistently high quality.
We are able to guarantee the best price/quality based on high trustworthy standards in all aspects of our business. We interface with our customers at every level of business (account management, sales support, quality department, logistics, R&D and marketing).
INSPIRATION AND EXPERIENCE
Based on our worldwide experience in various foodservice channels, we share a great deal of inspirational know-how.
We open the way to the discovery of new possibilities and trends. And we share these with others through our Chef-to-Chef approach.
PRODUCTS ADDING VALUE TO YOUR BUSINESS
At Cérélia, we understand your business and we aim to help to improve your operations. As market leader in dough and pancakes, we offer insightful market intelligence.
Working in close cooperation with you, we develop high quality, user-orientated product concepts that respond to market trends. This ensure profitable growth for your business and gives you a competitive advantage.
To help our customers to offer an attractive product line of consistent quality each and every day, we offer inspirational product training on a regular basis.
In this way, we provide your staff with assistance and advice to serve our products in the best way possible, so that your guests are satisfied and generate repeat business.
At Cérélia we put the emphasis on ensuring highly efficient product delivery and an excellent service level, even during peak promotions.
We work with reliable business partners to guarantee on-time deliveries worldwide. And in tandem with our customers, we continuously evaluate our performance. This makes us a reliable partner in your future success.
In dough- and batter-based products, Cérélia is a strong partner in co-manufacturing and co-packing.
We offer our specialist knowledge and experience to drive mutual success. For many A-brand manufacturers Cérélia is a reliable extension to their company, working closely on innovation and co-creation. Our experiences with dual brand strategies are inspirational and frequently the foundation of long-term cooperation.