Innovation has always been in Cérélia’s DNA and still today is at the forefront of our development strategy. Every department at Cérélia is involved in the development of our NPDs and committed to pursuing innovation projects with excellence:
Our sales & marketing team get their hands on all feedback from consumers and partners, and formalise exciting new product development briefs for recipes in line with the latest consumer trends and the highest standards in terms of quality and sustainability.
Our R&D and Quality teams make sure that the development is industrially feasible whilst not losing any consumer appeal throughout the development process.
Our finance and production teams are here to ensure the viability of the concept in order to deliver the best value for money for our consumers
Cérélia’s gluten-free dough is the latest innovation to be brought to the market. But we are always looking for new ways to improve our product portfolio. We are well aware that our customers and end consumers are full of creative ideas and we continuously draw inspiration from them.
Our innovation platforms – Convenience, Health (reduction of sugar and salt) and Sustainability (packaging and raw materials) – are at the core of every single innovation project we are currently working on. And we never lose sight of bringing the best-tasting products to the markets where we operate.