Knack & Back has some big news to share! As part of its new “Meine Pizzeria” campaign, the brand has teamed up with three renowned ambassadors: Otto Waalkes, Dagi Bee, and Célo & Abdï. Each brings their own personal touch by creating their own pizza using the “Meine Pizzeria” dough.
A homemade pizza just like at a pizzeria
Because a good pizza always starts with good dough, “Meine Pizzeria” makes it easy to prepare a delicious pizza at home, worthy of your favorite Italian pizzeria.
With this campaign, Knack & Back highlights simplicity and creativity: a great dough as the starting point, then it’s up to each person to choose their ingredients and create a pizza that reflects their personality.
“Und was machst du drauf?” – “And what do you put on top?”
A Large-Scale Campaign
Designed primarily for social media and Connected TV (CTV), the campaign aims to generate 200 million impressions. The initiative is also reinforced in-store and online through coupon and cashback promotions.
Through “Meine Pizzeria,” Knack & Back invites everyone to let their creativity shine and rediscover the joy of making pizza at home.
So, it’s your turn: what will your pizza be? 🍕