Genesis
Cérélia is first and foremost an extraordinary human adventure. The choice offered to the men and women of the company to contribute their talent, commitment and hard work to our collective success. The opportunity to grow together on a daily basis in a company that places performance and the common good on an equal footing. An invitation to as many people as possible to become owners through employee shareholding.
Guillaume RÉVEILHAC, Founder, Chairman and co-CEO Cérélia
Cérélia was born in 2012, the result of the merger between Alsacienne de Pâtes Ménagères (Bas-Rhin) and Eurodough (Pas-de Calais). A global food company with deeply local roots, we are proud to offer refrigerated dough products and pancakes across Europe, Asia and North America.
Kneading, dosing, kneading, rolling, rolling, baking… Our industrial tool reproduces the same gestures as the artisan baker to create an industrial champion.
Today, Cérélia is the European market leader and has set its sights on becoming a North American leader. Our products are marketed in over 50 countries through our own brands, as well as private labels, industrial partners and Foodservice.
All this, while remaining true to our heritage: over 40 years of expertise in commercial partnerships, industrial excellence, thoughtful innovation and sustainable development.
Creation of EuroDough (Ex Europates)
Industrial and sales anchorage in Europe
Acquisition of EuroDough by Sara Lee
Acquisition of Alsacienne de Pâtes Ménagères
Start of employee share ownership plan
Merger of EuroDough and Alsacienne de Pâtes Ménagères = creation of Cérélia
Majority shareholder: Sagard
Acquisition of De Bioderij (NL & Belgium)
Change of majority shareholder for IK partners
Acquisition of Bakeaway (Corby -UK)
Acquisition of English Bay Batter (North America)
Opening of a sales office in Kuala Lumpur (Malaysia)
Construction of Rivoli Plant (Italy)
Acquisition of Wewalka (USA)
Change of majority shareholder for Ardian
Acquisition of US Waffle (South Carolina- USA)
Construction of Whitehall plant (Ohio - USA)
Acquisition of Knack und Back and Jus-Rol from General Mills
Construction of Saint-Laurent-Blangy plant (France)
Acquisition of Beauvoords Bakhuis (Veurne - Belgium)