JusRol is rolling out a brand-new look! The brand has recently refreshed its packaging, visual identity, and part of its product range to strengthen its presence in stores and attract more shoppers to the refrigerated dough category.
“Our new design approach was created to better engage Millennial shoppers and support the ramp-up of our marketing investments, especially as we head into the holiday season—a key moment for this category,” explains Hilary Weinstein, Senior Brand Manager at JusRol.
The revamped identity features a redesigned logo, streamlined messaging, and vibrant colors to boost on-shelf recognition.
JusRol is also expanding its lineup with a new Rich & Buttery Pie Crust, crafted to meet consumer demand for indulgent, buttery flavor. In blind taste tests, the new crust stood out for its aroma, taste, and tender texture.
Consumers can find all of the brand’s bestselling products in more than 15,000 stores across the United States, including Walmart, Kroger, Albertsons, Target, and other major retailers.
